Local
Business
Accelerator
We are here to bridge the technological expertise gap small-to-medium sized businesses are facing.
Our online presence specialists capture, curate and package local businesses online presence into one well oiled digital machine, where local business owners retain 100% ownership and control over the levers.
What We Offer
A no-fuss way to solve the headache of digital. Affordable, flexible, long-term and secure. It's time to pay attention to your businesses online presence and harness its power.
Online Presence Management
Our mission is to provide an industry-leading digital product which saves local businesses time and money. Click to explore some of the key concepts involved in managing and developing a businesses online presence.
- Analytics
- Data
- Application Development
- Automation
- DNS Management
- CRM Systems
- Digital Identity
- Digital Marketing
- Website
- Cybersecurity
Analytics
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimise web usage. Web analytics is used to measure a website or applications performance in terms of usage statistics, such as the number of visitors or page views. In addition, it provides insight into many aspects of a website's operation, including traffic sources, user navigation and buyer behaviour.
Application Development
Turning an idea into an app. Application development builds out ideas into a tangible, downloadable program usually known as an app. With user behaviour shifting from the humble personal computer (PC), apps offer a convenient yet secure platform for customers to engage with products and services. App development costs are decreasing as application quality increases. Please note, the term "app" and "application" are being used interchangeably.
Automation
Automation uses computers and software to do repetitive tasks or processes like automating customer service and customer acquisition. Automation solutions enable your business to automate customer service and business processes with Artificial Intelligence (AI) and chatbots. For example, software based chatbots can respond to customer inquiries, automate lead generation, answer frequently asked questions, generate new leads, sell products, book appointments or schedule meetings. This is just the beginning of what automation can bring to a small-to-medium sized business.
CRM Systems
Customer Relationship Management (CRM) systems provide a digital record of past, present and possible customers. Good CRM's will integrate into a range of different tools to automate customer service and customer acquisition. CRM systems can be stand alone, like Hubspot, Sales Force and Zoho. Or they can be part of project management or operations software built specifically for your industry. If you deal with 1'000's of customer per year, they'll also assure your customer service representative can see every interaction a customer has had with your business, from visiting your services pages yesterday to a historical invoice. Every year, customer relationship systems improve, saving business owners time and money.
Cyber Security
Cyber security is not a product. It is a process. As you grow your business, your cyber security must evolve with it. A solid cyber security strategy is essential for the success of your business and prevents data theft, financial losses, and loss of competitive edge. In addition, cyber security incidents can damage your reputation and lock you out of doing business for significant periods. Cyber security should identify the crown jewels of a business which are often a blend of customer data, intellectual property and critical operational software. Then, create frameworks to assess what systems these crown jewels operate under and mitigate the risks associated with these systems. Cyber security solutions include using qualified consultants, integrating software that manages network traffic and training.
Data
Data, or as Local Business Accelerator likes to call it, digital gold, is 0's and 1's that a computer processes into human-readable information. Data takes countless forms, like the digital records of customers, transactions of customers, operational guides, social media followers, web analytics, and anything processed through a computer or digital device. Local Business Accelerator secures your data whilst providing insights to drive business decisions. Data security is the process of claiming all online accounts and identifying where core business data is held and by which methods it is accessed. By doing this, Local Business Accelerator secures all online data and packages it into a secure entity. Clearly stated, data is at the centre of everything we do and is the future of business.
Digital Identity
People are online 24/7, but just how much is your business online? A digital identity is the digital representation and account of a business or person. Managing a digital identity for your business can be challenging. Still, it's one of the most important things you can do to raise your brand awareness, secure your operations and generate leads. That's why our team of local business digital experts provides comprehensive management and development while you retain 100% ownership of it.
Digital Marketing
Digital marketing is activities that market your business within the digital realm. For example, it can be an advertising campaign on platforms such as Google or Facebook. It can also be an online article to inform customers about why your product or service is the best. Thus, digital marketing is a broad form of marketing, which leverages the digital realm for real-world results.
Domain Name System (DNS) Management
The Domain Name System is the foundation of the internet. It’s the master directory that keeps track of all websites and their corresponding IP addresses. Without it, you would need to remember 12 digits for each website, rather than just the name in the form of a URL. If you’re thinking about starting a local business or already have one, you need a professional web presence to help your customers find you online. Having an expert team assuring your DNS is up-to-date and secure gives you more time to focus on what you do best.
Website
A digital shop front. It's a place for new and existing customers to learn about your services, book and manage their accounts and find information. It can also show your shops inventory and integrate with postal services to seamlessly sell stock. It's the one digital place you as a business owner have 100% control over. Our website development service is specifically tailored to build responsive mobile-friendly websites, designed to convert leads into sales and answer common questions. We build fast, clean, and accessible websites for your customers to use—produced with comprehensive analytics and data management to provide insights into customers' ever-changing needs.
Supporting Locals
Our team works from local towns throughout Australia. Hiring local talent to support and grow local businesses.
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